> For the complete documentation index, see [llms.txt](https://knowledge-base.myappz.ai/home/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://knowledge-base.myappz.ai/home/lead-generation/shop/shop-add-new-product-and-service.md).
# Shop - Add new product and service
**Step 1: Clicking on Shop Builder will open dropdown with option select the add new product and service.**
**Step 2: Fill mandatory fields that is assigned with \* sign >> click on save & publish or draft**
**From here you can show the option you want in the product**
1. **Select the event and show Book appointment option in the product.**
2. **Select the event and show the Buy Now option in the product.** \
**This option will only appear in Shop Promotional page.**
3. **Fill the Button Title and the Custom Link (where users will be redirected upon clicking), Select Button Color, and Button Text Color and show custom link in the product.**
**Step 3: You can see the new created product at the top in the table.**\
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**Description for Adding a Product or Service**
**1. Short Description**
* Provide a concise overview of your product or service.
* Capture key features and benefits in a few sentences.
**2. Long Description**
* Elaborate on the short description, providing more details.
* Include information about unique selling points and specifications.
**3. Top 3 Benefits**
* Highlight the most significant advantages of your product or service.
* Focus on what sets it apart and addresses users' needs.
**4. Choose a Section**
**Enquire Now**
* Users interested in more information can submit inquiries.
* Gather their contact details and respond promptly.
**Appointment**
* Offer a scheduling option for users seeking personalized assistance.
* Streamline the booking process for consultations or services.
**Buy Now**
* Enable direct purchase with a seamless checkout process.
* Clearly display pricing and any available discounts.
**Custom link**
* Users can add a custom button.
* Options include title, link, button color, and text color.
**5. Add to CRM**
* Select the appropriate pipeline for efficient customer relationship management.
* Keep track of the customer journey from interest to purchase.
**6. Additional Information**
**Facebook Pixel Code**
* Integrate Facebook Pixel for advanced analytics and targeted advertising.
**Slug**
* Create a user-friendly URL for easy accessibility.
**Video Provider & Video URL**
* Embed informative videos about the product or service.
* Enhance user engagement and understanding.
**Attach Brochure (PDF)**
* Allow users to download detailed brochures for offline reference.
**Special Discount Type & Special Discount Period**
* Implement special discounts to incentivize purchases.
* Specify the discount type and duration for clarity.
**Meta Tags (Title, Description, Keywords)**
* Optimize for search engines with compelling meta tags.
* Enhance visibility and attract relevant traffic.
**Meta Image**
* Choose an appealing image for social media and search previews.
**Button Title & Redirect Link**
* Customize the call-to-action button and set the redirection link.
**Video URLs**
* Provide additional video content for a comprehensive understanding.
By following these steps, users can effectively showcase and manage their products and services on your website, ensuring a smooth and engaging experience for potential customers.
